Parody Iklan, Meningkatkan Brand Awaraness melalui Olokan

Models for Computer Generated Parody

This paper outlines two approaches to the construction of computer systems that generate prose in the style of a given author. The first involves using intuitive notions of stylistic trademarks to construct a grammar that characterizes a particular author—in this case, Ernest Hemingway. The second uses statistical methods for inferring a grammar from samples of an author’s work—in this instance...

Parody: Another Revision

The vast diversity of the proposed definitions of parody, both before and after the twentieth century, can be an emblem of the lack of a thorough agreement amongst the literary critics about the definition of this literary technique (genre?!). While there is not a comprehensive all-accepted definition of parody, modern and postmodern literatures both exhibit a wide application of it. After look...

Beyond the "Holy See": Parody and Narrative Assemblage in "Cyclops"

Brand Engagement and Brand Loyalty

Marketers value and seek brand loyalty. Consequently, they have developed a variety of strategies to encourage both behavioral (repeat purchase) and attitudinal (emotional) loyalty among customers. A recent concept has emerged related to the latter goal: brand engagement. Although marketers give a variety of definitions for brand engagement, the essential concept is an emotional attachment to a...

Parody and transcription in the B-Minor Mass